30-Day Lead & Referral Campaign

Building toward $100,000/mo through qualified referrals, admissions & partnerships.

Campaign Progress

0%

Days Complete

0/30

Leads in CRM

0

Meetings

0

Referrals

0

Revenue Forecast vs $100,000 Target$0

Daily Campaign Plan

DAY 1
Discovery

Build My Referral Market

Find 50 organizations in the Georgia areas we serve that could refer clients to Duluth Health Care Systems.

HospitalsRehab facilitiesSkilled nursingAssisted living+2 more
DAY 2
Action

Find Decision-Makers

Take the best 30 organizations from the lead list and identify the appropriate decision-maker or referral contact.

Case Management DirectorSocial Work DirectorDischarge PlannerAdministrator+2 more
All top leads have a contact identified.
DAY 3
Discovery

Hospital Discharge Referrals

Find hospitals that discharge patients who may need assistance at home; identify case management, social work, and discharge planning departments.

Case management deptSocial workDischarge planningCare coordination+1 more
DAY 4
Discovery

Rehabilitation Facilities

Find rehab and post-acute facilities that may discharge patients home; identify admissions, discharge planning, and case management contacts.

AdmissionsDischarge planningSocial workCase management
DAY 5
Discovery

Assisted Living & Senior Living

Find assisted living, memory care and senior living communities; identify Executive Directors, Administrators, Wellness and Community Relations contacts.

Executive DirectorsAdministratorsWellness DirectorsCommunity Relations
DAY 6
Discovery

Private-Pay Referral Partners

Find 40 businesses/professionals who regularly interact with seniors and families who may privately pay for care.

Elder law attorneysGeriatric care managersSenior placementMove managers+3 more
DAY 7
Review

Weekly Pipeline Review

Analyze everything completed during Days 1–6 and recommend exactly who should be contacted next week and why.

New organizationsDecision-makers foundContacts attemptedResponses+4 more

0

Total Leads

0

Contacted

0

Conversations

0

Meetings Scheduled

0

Referral Relationships

0

Referrals Received

0

Follow-Ups Due

0

No Response

Pipeline by Status

New
0
Contacted
0
Interested
0
Referral Relationship
0
Referral Received
0

Weekly Review Recommendation

Focus next week on the top-scored new leads (initial outreach). Prioritize converting conversations to meetings.

DAY 8
Discovery

CCSP Referral Development

Research legitimate Georgia referral and community channels relevant to CCSP. Do not represent Duluth as determining Medicaid eligibility.

CCSP providersAAA networkCase managementCommunity resources
TODAY
DAY 9
Discovery

SOURCE Referral Development

Build a SOURCE-focused prospect list. Separate government/program contacts from ordinary business referral prospects.

SOURCE care coordinationCCSP providersCase managementCommunity resources
DAY 10
Discovery

NOW & COMP Referral Development

Build a Georgia NOW and COMP outreach list. Prioritize organizations serving individuals with I/DD and their families.

Support coordinationDisability orgsCommunity orgsTransition resources+1 more
DAY 11
Discovery

Social Workers & Case Managers

Research organizations employing social workers, case managers and care coordinators who influence post-discharge or community-care decisions.

Identify organization firstRelationship-building messageNot a generic sales pitch
DAY 12
Discovery

Physicians & Medical Practices

Find medical practices serving large senior, disabled or chronically ill populations; identify practice managers and referral contacts.

GeriatricsPrimary careNeurologyRehab medicine+1 more
DAY 13
Discovery

Home Health & Hospice Partnerships

Find home health and hospice organizations that may encounter clients needing non-medical personal support outside their own service scope.

AdministratorsBusiness development staffCommunity liaisonsReciprocal referrals
DAY 14
Review

Follow-Up Day

Review every prospect contacted during Days 1–13. Categorize HOT / WARM / FOLLOW-UP / NO RESPONSE / NOT FIT and prepare a personalized second-touch message.

HOTWARMFOLLOW-UPNO RESPONSE+2 more

0

Total Leads

0

Contacted

0

Conversations

0

Meetings Scheduled

0

Referral Relationships

0

Referrals Received

0

Follow-Ups Due

0

No Response

Pipeline by Status

New
0
Contacted
0
Interested
0
Referral Relationship
0
Referral Received
0

Prospect Categorization

0

HOT

0

WARM

0

FOLLOW-UP

0

NO RESPONSE

0

NOT FIT

DAY 15
Discovery

Senior Placement & Care Management

Find senior placement agencies and geriatric/aging-life care professionals; identify partnership opportunities for private-pay clients.

Senior placementGeriatric care managersAging-life carePrivate-pay focus
DAY 16
Discovery

Faith & Community Organizations

Find churches, community organizations, senior ministries and community resource organizations serving older adults and families.

ChurchesSenior ministriesCommunity orgsNon-aggressive partnership outreach
DAY 17
Discovery

Veterans & Veteran Families

Research organizations serving veterans and veteran families who may need home-care resources. Do not claim VA coverage or eligibility unless confirmed.

Community organizationsVeteran service resourcesHealthcare referral channels
DAY 18
Discovery

Disability Community Outreach

Find organizations serving adults with disabilities and families who may benefit from community-based support. Connect to NOW/COMP where applicable.

Legitimate organizationsProfessional referral relationshipsNOW/COMP connection
DAY 19
Discovery

High-Income Private-Pay Markets

Research areas within our service territory with strong private-pay potential. Do not infer an individual's wealth.

Targeted geographic marketsReferral businessesHealthcare/community orgs
DAY 20
Action

Competitor & Market Gap Research

Research home-care providers in our service areas. Identify services offered, competitive areas, service gaps, and differentiation opportunities.

Services commonly offeredAreas with strong competitionPotential service gapsDifferentiation opportunities

Referral Partner Campaign Prospects

No qualified prospects yet. Run discovery days first to build your list.

DAY 21
Review

Pipeline Conversion Day

Review every lead generated so far. Identify the 25 opportunities most likely to produce a referral relationship and recommend the next action.

CALLEMAILFOLLOW UPREQUEST MEETING+3 more

0

Total Leads

0

Contacted

0

Conversations

0

Meetings Scheduled

0

Referral Relationships

0

Referrals Received

0

Follow-Ups Due

0

No Response

Pipeline by Status

New
0
Contacted
0
Interested
0
Referral Relationship
0
Referral Received
0

Pipeline Conversion Focus

0 opportunities are furthest along. Recommend CALL for interested leads, REQUEST MEETING for conversations, and FOLLOW UP for contacted-no-response.

Top 25 Conversion Opportunities

DAY 22
Outreach

Referral Partner Campaign

Create a focused referral-partner campaign for our strongest prospects. Personalize by organization type with one clear request for a short intro conversation.

Who we serveRelevant servicesService areaHow to contact us+1 more

Referral Partner Campaign Prospects

No qualified prospects yet. Run discovery days first to build your list.

DAY 23
Outreach

Family & Private-Pay Lead Strategy

Develop a legitimate direct-to-family private-pay acquisition strategy: local search, educational content, community partnerships, family inquiries, website conversion.

Help after hospital dischargeCaregiver reliefAssistance with daily activitiesKeeping a loved one safely at home

Private-Pay Campaign Prospects

No qualified prospects yet. Run discovery days first to build your list.

DAY 24
Action

Re-Engage Old Leads

Review existing CRM leads and referral contacts that have gone inactive. Prepare personalized re-engagement messages. Do not create duplicate records.

Identify inactive qualified prospectsPersonalized re-engagementNo duplicate records

Inactive Prospects to Re-Engage

No inactive qualified prospects found.

DAY 25
Outreach

Referral Meeting Campaign

Identify the 20 strongest referral organizations without a meeting scheduled. Create personalized requests for a 10–15 minute introduction.

20 strongest orgs10–15 min introPhone / video / in personSpecific reason per contact

Strongest Orgs Without a Meeting

All active relationships have a meeting scheduled.

DAY 26
Action

Referral Materials

Review questions and objections received. Create the referral materials we actually need based on those conversations.

Agency introductionServices summaryReferral instructionsService-area sheet+3 more
DAY 27
Action

Follow-Up Automation

Review the CRM and create appropriate follow-up schedules so good prospects don't disappear because someone forgot to follow up.

New Lead → Initial ContactNo Response → Follow-UpInterested → MeetingMeeting → Send Info+2 more

Follow-Up Workflow Status

New Lead → Initial ContactAll new leads
No Response → Follow-Up0 overdue
Interested → Meeting0 due today
Meeting → Send InformationAfter meetings
Partner → Relationship Follow-Up0 upcoming
Referral → Admission Follow-UpOn referral
DAY 28
Action

Decision-Maker Refresh

Review high-value organizations where we still don't have the correct contact. Research current public information and update existing CRM records (no duplicates).

Re-research public infoUpdate existing recordsNo duplicates
All top leads have a contact identified.
DAY 29
Review

Revenue Pipeline

Analyze the current pipeline against the $100,000 monthly revenue target. Separate current revenue, forecast, unqualified pipeline, and the revenue gap.

Current monthly revenueExpected/forecast revenueUnqualified pipelineRevenue gap to $100K

0

Total Leads

0

Contacted

0

Conversations

0

Meetings Scheduled

0

Referral Relationships

0

Referrals Received

0

Follow-Ups Due

0

No Response

Pipeline by Status

New
0
Contacted
0
Interested
0
Referral Relationship
0
Referral Received
0

Revenue Pipeline vs $100,000 Target

Current Monthly Revenue

0 admitted clients × $2,800

$0

Expected / Forecast Revenue

0 active + 0 developing relationships

$0

Unqualified Pipeline

0 pending referrals (unqualified)

$0

Revenue Gap to $100K

Actions needed to close gap

$100,000

Close the gap: Need 36 more admitted clients or 29 more active referral relationships to reach target.
DAY 30
Review

Executive Growth Review

Review the complete 30-day campaign. Report results across all dimensions and create the next 30-day action plan based on what actually produced results.

Orgs discoveredDecision-makers identifiedOutreach completedResponse rate+6 more

0

Total Leads

0

Contacted

0

Conversations

0

Meetings Scheduled

0

Referral Relationships

0

Referrals Received

0

Follow-Ups Due

0

No Response

Pipeline by Status

New
0
Contacted
0
Interested
0
Referral Relationship
0
Referral Received
0

30-Day Executive Summary

0

Qualified Organizations

0

Contacts Attempted

0

Conversations

0

Meetings

0

Referral Relationships

0

Referrals Received

0/30

Campaign Days Complete

$0

Forecast Revenue

Discovery days run live web research via the existing lead-discovery engine and save verified organizations directly to the CRM. Review days show real-time pipeline data from your CRM. Do not fabricate contacts, eligibility, or demand.